One of the Best Genetic Engineering Explainers, Ever!

Posted by Bill
Posted in Animation, Illustration Tips, Marketing, Motion Graphics

An easy to understand Explainer on the subject of CRISPR, a complex Bio-Medical subject that we all should learn about. The text is easy to understand. Graphics are fun and help immensely to tell the story. Even the music is supportive of the theme. It all adds up to storytelling at its best.

Posted by Bill
Posted in Illustration Tips

While sorting through artwork to post on my revised website, I discovered that I had rendered hearts over a dozen times in a variety of styles. In addition to the straight forward anatomical studies, they represent a range of conceptual ideas, from the heart as a highway, to a lover’s note, to a tattoo.

Posted by Bill
Posted in Business, Illustration Tips, Marketing

Many years ago, legendary creative director Al Adas critiqued a thumb I had drawn for him: “Dis tumb looks like a sausage.” Always one to take Al seriously, I have been working on my “tumbs” ever since. Often these images are reduced to postage stamp size to illustrate how to work a medical device, but even reproduced […]

Posted by Bill
Posted in Marketing

So, today Amy at AdBase called with a review of my marketing efforts. She had looked at all my email blasts from the past 2 years and she began to carefully explain the metrics to me. I start to drift off. Somehow it reminded me of “The Starving Ocean,”an article I read some time ago. […]