How To’s and Explainers – A Check List

Posted by Bill
Posted in Business, Explainers, Illustration Tips

Here it comes. One of those tedious, detail oriented EXPLAINER series of illustrations that can have dozens of steps, multiple file names, different sizes and proportions for different applications, a work in progress from the client and is handed off to you with a crazy timeline. First take a deep breath. Then go through this […]

Posted by Bill
Posted in Animation, Illustration Tips, Marketing, Motion Graphics

An easy to understand Explainer on the subject of CRISPR, a complex Bio-Medical subject that we all should learn about. The text is easy to understand. Graphics are fun and help immensely to tell the story. Even the music is supportive of the theme. It all adds up to storytelling at its best.

Posted by Bill
Posted in Animation, Illustration Tips, Marketing

Last month I was hired to to consult on a mechanism of action explainer. I was working with a great team that had developed a script and storyboard laying out the path of how this drug worked. But there were a few bumps in that route. Merging science with art is where the rubber hits […]

Posted by Bill
Posted in Illustration Tips

While sorting through artwork to post on my revised website, I discovered that I had rendered hearts over a dozen times in a variety of styles. In addition to the straight forward anatomical studies, they represent a range of conceptual ideas, from the heart as a highway, to a lover’s note, to a tattoo.

Posted by Bill
Posted in Business, Illustration Tips, Marketing

Many years ago, legendary creative director Al Adas critiqued a thumb I had drawn for him: “Dis tumb looks like a sausage.” Always one to take Al seriously, I have been working on my “tumbs” ever since. Often these images are reduced to postage stamp size to illustrate how to work a medical device, but even reproduced […]