How To’s and Explainers – A Check List

Posted by Bill
Posted in Business, Explainers, Illustration Tips

Here it comes. One of those tedious, detail oriented EXPLAINER series of illustrations that can have dozens of steps, multiple file names, different sizes and proportions for different applications, a work in progress from the client and is handed off to you with a crazy timeline. First take a deep breath. Then go through this […]

Posted by Bill
Posted in Business, Illustration Tips, Marketing

Many years ago, legendary creative director Al Adas critiqued a thumb I had drawn for him: “Dis tumb looks like a sausage.” Always one to take Al seriously, I have been working on my “tumbs” ever since. Often these images are reduced to postage stamp size to illustrate how to work a medical device, but even reproduced […]

Posted by Bill
Posted in Business, Marketing

This week, Serbin Communications is featuring 5 Great Medical Animations to Watch Right Now on its Medical Illustration Sourcebook website. It’s a very interesting overview of different creative approaches that are used today to convey bio-medical information in a moving format. Check it out at: http://blog.medillsb.com/5-great-medical-animations-to-watch-right-now/

Posted by Bill
Posted in Business
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Last week I was invited to lunch by a recent film school graduate. She was looking for a job and showed me her reel on her iPad. Good work. Over shrimp tacos, she explained that she had a dilemma and needed some advice. An Oscar nominated producer, knowing she had just graduated from USC with […]