An easy to understand Explainer on the subject of CRISPR, a complex Bio-Medical subject that we all should learn about. The text is easy to understand. Graphics are fun and help immensely to tell the story. Even the music is supportive of the theme. It all adds up to storytelling at its best.
Last month I was hired to to consult on a mechanism of action explainer. I was working with a great team that had developed a script and storyboard laying out the path of how this drug worked. But there were a few bumps in that route. Merging science with art is where the rubber hits […]